The Benefits and Limitations of Intercept Interviews
The quality of data collected is the primary factor dictating the outcomes of a research. It is crucial that data collection is done using accurate and reliable methods that accurately capture the responses of the target sample. Intercept interview is an on-site research method, where the respondents are intercepted or interviewed while they are shopping or testing out products and services. Read More: https://www.unimrkt.com/blog/t....he-benefits-and-limi
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