Online beauty store is booming, and not only big brands are entering this $532 billion industry. Small brands that focus on a single product (handmade soap or small series of cosmetics) occupy an increasing share in the beauty industry. If you are a beauty entrepreneur, you need a website to let your beauty shop participate in this action.
If you want to know how to open a beauty shop, don't look for it. This guide divides this process into five simple steps. Once you take these steps, your beauty shop business will be ready to start.
- Develop your online beauty product store theme
When you start your trip to an online beauty shop, you should first determine the unique voice of your store or the specific needs that your business will serve. This important step will provide information for all other decisions, from choosing a name for your store to designing your logo and website. As a beauty lover, you have a unique taste. Ask yourself the following questions and imagine how to communicate with customers:
Who is your target audience? Is your product for Gen Z or Gen X? Are your potential customers excited about Coachella or compost packaging? The look and feel of your store should attract your target audience.
What are your brand characteristics? Do you want your customers to turn to your social media to subscribe to pure beauty inspiration, disrespectful posts, or your authoritative explanation of the effective ingredients in beauty products?
What is your focus? Are you interested in selling a full range of natural hair or skin care products, a single perfect pink lip gloss, or nail care products and nail polish? First of all, keeping your beauty salon product line small can help develop a niche brand, but you also want to leave room for growth.
When you have a clearer understanding of the key points of the store, you can come up with a short and catchy name to summarize what you provide. With this name, you have your own brand.
- Design and build your platform
Even without any coding skills, you can combine your aesthetic taste with website creation tools to create a website that reflects the unique look and feel of your brand. Use the site builder of your choice to view potential site templates. Once you find what you like, try selecting a title image for your homepage. The title image of a good beauty shop can include:
A model who makes up with your beauty products
Flat photo of the product itself
Pictures of plant ingredients used in the product
A photo that can reflect your brand image
Custom Template
After you select a title image, you can start customizing your website.
Choose a color scheme
Your logo and title image can give you a clear sense of your color scheme. Further customize the template according to the colors in these images.
To keep your color scheme clear and easy to read, use the tools of the website builder to test the title color, background color, texture and link color. As a beauty expert, you may have an eye for what makes color "popular", so use bright logo and title image with more neutral text, and vice versa.
- Select font
Create page text and navigation text to compliment your logo. If you are new to font design, you can follow some general rules. The sans serif font looks good. This makes them a solid choice. In any area of your website, the text is heavy. It is also a good idea not to use too many fonts in the text. Three or less is a good number. On this basis, bold, italic and other formats can also be used to further highlight the title and text.
