Klap is an AI-powered web platform for turning long-form video content into social-ready short clips. Its tagline: “Turn videos into viral shorts”. It lets creators and marketers transform existing video — e.g., YouTube uploads, podcasts, webinars — into optimized vertical formats (for TikTok/Reels/Shorts) with captions, reframing, resizing and more. ⸻ How Klap works 1. Upload or link your video – users import their long-form video (video file or YouTube link). 2. AI analysis & clip generation – Klap’s AI scans the content, identifies engaging segments (hooks), automatically reframes for mobile/social aspect ratios, adds captions/subtitles, and prepares short clips. 3. Review & edit – Users can tweak the clips: adjust start/end points, edit captions, pick aspect ratio or style. 4. Export & publish – Once ready, the clips can be downloaded or posted directly to social platforms. The goal: repurpose old videos into high-engagement shorts fast. ⸻ Who the customers are Klap serves users who create long-form content and want to repurpose it for short-form formats efficiently. Key segments: • Content creators/Youtubers/podcasters who already have longer videos and want to extract bite-sized clips for TikTok, Instagram Reels, YouTube Shorts. • Social media marketers and agencies looking to scale short-form output without spending huge time on editing. • Educators, coaches, interviewers and brands wanting to increase reach by turning existing video assets into mobile-friendly engaging content.