The global amaranth market, valued at USD 8.13 billion in 2024 and forecasted to grow at a CAGR of 11.7%, reflects a diverse segmentation structure that highlights the versatility of this ancient grain across industries. Amaranth’s adoption spans food and beverages, nutraceuticals, personal care, and pharmaceuticals, with product types including seeds, oil, flour, and extracts. Each segment demonstrates unique growth trajectories shaped by application-specific growth drivers and innovation in product differentiation.
The food and beverage segment remains dominant, with amaranth seeds and flour widely integrated into gluten