Increased trust: People feel more comfortable sharing their personal information with businesses that understand how to handle it appropriately.
Improved communications: Businesses can provide better customer services if they are confident that their employees won’t misuse their personal information.
Reduced liability: Many lawsuits against businesses involve allegations of negligence regarding protecting personal information. If a lawsuit results from a data security breach, the defendant’s insurance policy might cover the damages caused by that breach.
More info: What is a vulnerability assessment?
