It was 2003 when Madden NFL 24 Films discovered the perfect partner when the league launched its own 24-hour cable channel called the Madden NFL 24 Network. The reach of Mut 24 Coins the network grew from 12 to 72 million households in 2013. It was the cable channel's expansion that was the reason for the 2009 lawsuit.

"The use and value in Madden NFL 24 Films has just have exploded," Dryer said. "It's an enormous win for the players."

The money earned from Madden NFL 24 Films and the Madden NFL 24 Network goes into the league's revenue stream . It is divided between teams, as well as shared among players in the collective bargaining agreement.

"The Madden NFL 24 creates a collection of films that market their product," he said. "Within the framework can be found thousands of player that own individual rights."

Dryer will not speculate on the value in Madden NFL 24 Films and how much money it earned. The increasing popularity, and profits, for the league and its teams suggest Dryer that the pictures of former players' faces are worth more than they currently receive -- which is not much -- and more than what they could receive in settlements proposed by the league this year.

It was reported that Madden NFL 24 proposed an agreement in the spring of 2013. which would transfer $50 million plus an estimated $8 million in legal costs in a fund for retired players. Settlement funds will be paid out over a period of 8 years. It is intended to be given to charitable organizations which support initiatives for retired players. Additionally, it would create an agency that licenses retired players that would, ideally, create additional revenue to the fund.

What works is getting cash directly from former players and Dryer

Numerous prominent former players have spoken in support of the settlement and include Hall of Fame running back Jim Brown. The Hall of Fame running back leads a board of Cheap Madden nfl 24 Coins retired players who would be charged with distributing funds from the settlement.